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Data Champions / Sloan Marketing

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Data Champions / Sloan Marketing Index

Country: India
Low-grade "e-marketing" type spammer Sam Surapaneni has been at it for years. Many names, domains, aliases, disposable phone numbers and PO Box drops for USA "offices". Typically connects from dynamic Indian IPs. Such a tangled web he weaves!

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MEDIA: EmailAppenders tainted lists

This is why The Golden Rule is: Never buy email addresses from another company.


Ouch: A List-Purchase Nightmare
Aug 5, 2008 2:44 PM , By Ken Magill

Bob Richards claims hes been ripped off.

He recently paid a little more than $14,000 to have New York-based EmailAppenders for a purportedly permission-based list of over 100,000 e-mail addresses.

But when he mailed the names, 85,000 bounced, resulting in a server jam-up, said Richards, the marketing director of Javelin Marketing. And his company was fired as a client by its e-mail service provider.

For its part, EmailAppenders is claiming that the file was fine and that it was probably Richards inexperience with large e-mail campaigns that caused the failure.

Richards wants a refund. EmailAppenders isnt paying.

So Richards decided to go public. He recently published a press release detailing his complaint about EmailAppenders and likening many data sellers to drug pushers.

Drug users go to the pusher for their drug and the pushers keep the streets plentiful with drugs, said the release. Similarly, marketers go to list services for their drug and many of these list services sell tainted goods. And its these list services that fuel the spread of spam.

He has also posted a complaint about EmailAppenders on Richards said he has also reported EmailAppenders to the New York State Attorney General and the Federal Trade Commission.

According to Richards, EmailAppenders in June delivered a list of 135,000 addresses purported to be those of financial advisors, his companys target audience.

When he received the list, he said, it was immediately apparent that 5,000 or 6,000 records were off target, so he deleted them by hand.

Once the list was whittled down to about 118,000 addresses, it still fell within the parameters I had set, he said, so he paid for it and went ahead with a weekend mailing.

When Richards reported to work on Monday, he said, his e-mail box was filled with 85,000 bounces, and the companys server was locked up.

I had to delete my e-mail box just to free up our server, he said.

Then, according to Richards, his e-mail service provider Swiftpage terminated Javelin Marketings account.

They rightfully fired us as a client for spamming, he said.

Dan Ogdon, marketing director for Swiftpage, confirmed the company terminated Javelins account for spamming.

We do that all the time, he said. Weve got a full-time staff dedicated to making sure our clients dont spam.

Ogdon added that Swiftpagean e-mail marketing software-on-demand provider to small businesseshas a system in place that raises red flags whenever a mailing sent by one of its clients shows a high percentage of bounces and when a client mails to a large number of new addresses. To Swiftpage, these are signs of spamming.

Ogdon said Javelins campaign triggered at least the too-many-new-addresses warning on Swiftpages system. As a result, he said, he has no idea of the quality of the file EmailAppenders supplied to Javelin.

Our policy is you must have explicit permission, Ogdon said. Thats not Can Spam, but it is our policy.

Ian Cooper, president of new business development for EmailAppenders, said there are many possible reasons besides list quality that may have jammed up Javelins e-mail campaign.

There are all kinds of factors that affect e-mail deliverability, he said. Having a perfect list does not ensure success.

He added: This is a client who does not have internal know-how on doing large campaigns and is not willing to let us do it for him.

He also said that when his company mailed the same list, more than 78,000 messages reached their mark.

Cooper added that this was the second project EmailAppenders did for Javelin. The first was a much smaller project of around 10,000 addresses and they were very happy with it. It went very well, so they came back, he said.

He said he has offered to do a permission mailing to the list on Javelins behalf and provide a refund for all the hard bounces.

However, Cooper said, he hesitates to give Javelin a full refund because Javelin has taken possession of the list and theres no way to undo that action.

In the digital world, youve already got the goods, he said. Its like someone buying an ad and then saying: I didnt get any business; I want my money back.

EmailAppenders claims its e-mail addresses are all permission based and verified by phone and e-mail multiple times per year.

We want our clients to succeed, Cooper said.

In an e-mail to Richards obtained by this newsletter, Cooper offered a $10,000 refund if Richards would rescind his complaints from the FTC and RipOffReport, among other things.

As of deadline, Richards said he would accept the offer if EmailAppenders removes all the hard and soft bounces and non-financial advisors from the list it supplied, and upon subsequently mailing it, Javelin gets a 90% or better delivery rate.


Internet Retailer Sues EmailAppenders

Dec 23, 2008 2:02 PM, By Ken Magill
Ken Magill, Magilla Marketing

Read more commentary from Ken Magill

Internet Retailer has filed a lawsuit against EmailAppenders, alleging the data service provider wrongly claimed to have Internet Retailers 2008 conference attendee list for sale.

In a complaint filed in U.S. District Court for the Northern District of Illinois Eastern Division, Internet Retailer alleges EmailAppenders infringed on its trademark and engaged in deceptive business practices when in early summer and again in the fall, e-mails began arriving in some corporate inboxes from EmailAppenders claiming to offer a list of Internet Retailers 2008 conference attendees.

According to Jack Love, president of Internet Retailers parent company Vertical Web Media, the firm gives its conference attendee list to no one.

The list being marketed is not a legitimate list of [conference] attendees. We do not sell, rent or reveal that list to anyone, said Love. Its our most valuable asset.

In an interview conducted for an upcoming article in Direct Magazine before Internet Retailers lawsuit was filed, Ian Cooper, president of new business development for EmailAppenders, said his firm never represented the list as the same one owned by Internet Retailer.

We have the list because we sent one of our sale executives there, he says. Is there anything wrong with collecting business cards and selling the list?  Who says they gave it to us? We never claimed that.

Cooper also claims his firms version of Internet Retailer list contains 6,000 names. According to Internet Retailers complaint, about 5,100 people attended the conference.

When questioned on the 6,000 figure, Cooper said two people collected 600 business cards a day.

According to Love, Coopers claim is ridiculous. Anybody collecting cards without a booth would be tossed out, he says. We have 50 staffers monitoring the show. That would have to be an intense effort. Wed spot it and toss them out.

Named in Internet retailers lawsuit are Frank Simon, Vanessa Anderson, Chris McAlister, and Steve Dawson.

Internet Retailer is asking the court for a preliminary injunction barring EmailAppenders from using its name. The complaint also calls for the court to order EmailAppenders to pay Internet Retailer all the money the marketing services firm made using its name, along with unspecified damages and attorney fees.

A message left on Coopers voicemail asking for comment on Internet Retailers lawsuit was not returned.

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