Deliverability

Mail relays - Part 2 | Problems with forwarded mail?

Forwarded mail can be more trouble than it’s worth - especially when it’s done without checks, validation, or spam filtering. Typos, unintended recipients, and forged senders can quickly snowball into blocklistings and delivery failures. In part two of this quick series on mail relays, we dive into the mess forwarding can cause, and what you can do to avoid it.

Mail relays - Part 1 | Authenticate your outgoing mail!

Email authentication used to be something only big players worried about. Not anymore. While small senders may not feel the heat yet, it’s only a matter of time before it reaches them. In this blog, we explore how authentication can be implemented at the relay level to improve deliverability, prevent abuse, and get ahead. Let’s start with a look at what this means.

Avoiding Blocklistings: Part 3 - Take Matters into Your Own Hands to Protect Your Senders

Welcome back to the final instalment of our three-part series, where Lauren Meyer, CMO at SocketLabs, shares her top strategies for avoiding block listings. In Part 3, Lauren explores the proactive steps YOU can take to help senders avoid blocklistings.

Avoiding Blocklistings: Part 2 - Monitor and Educate Your Customers

Welcome back to Part 2 of our three-part series, where Lauren Meyer, CMO at SocketLabs, shares her top strategies for avoiding block listings. In Part 2, Lauren dives into how you can proactively monitor activity and educate your customers to become top senders!

Avoiding Blocklistings: Part 1 - Set Yourself AND Your Senders Up for Success

Building on the success of our popular LinkedIn Live with Melinda Plemel and Lauren Meyer, CMO at SocketLabs, Lauren has generously shared her top strategies for avoiding block listings in this three-part blog series.

Spamhaus Deliverability Live (Ep9) - Five essential steps for every ESP to avoid blocklists

It's time for the Spamhaus Deliverability Live ep9: "Blockbusters: Five essential steps for every ESP to avoid blocklists." Lauren and Mel share all in this 15-minute deliverability fix, packed with expert insights to keep your customers on track and stay out of blocklists!

C-O-N-S-E-N-T, find out what it means to me!

With her unique style of wisdom, wit, and authenticity, Alison Gootee is a pro at challenging you to think differently about fundamental deliverability issues. Recently, we asked Alison to share her thoughts on consent, an issue close to Spamhaus. Guess what? She said, "yes!" So, sit back, grab a cup of coffee, and read on to find out what consent means to her.

Permission pass: what, how and when to use

Discover how to resolve IP and domain blocklisting issues caused by single-opt-in email lists with a Permission Pass strategy. Learn the intricacies of conducting a Permission Pass, ensuring compliance with COI standards and spam regulations.

Mailing Lists -vs- Spam Lists

Explore the nuances between Solicited Bulk Email and Spam, uncovering the importance of Confirmed Opt-In (COI) practices. Understand how COI safeguards against spam accusations and enhances email list performance.

Are you ready for the email authentication revolution?

Matthew Vernhout, NetCore Cloud's VP, Deliverability (ENSA), explains how new email authentication changes spearheaded by Yahoo and Gmail will impact your email strategy and what you can do to take proactive measures.

What is an email sunset policy and why do you need one?

A sunset policy is an essential component of any successful email program. Find out why a sunset policy is essential and what you need to do to effectively implement one.

Unravelling the myths of spamtraps clicking links

Unravel the myths of spamtraps clicking links and learn how to leverage these metrics to better understand your deliverability problems.

Have you "really" got consent for every email on your mailing list?

With so much talk about the Spamhaus Informational listings and the subsequent talk of cleaning up mailing lists and mailing practices, here are sound words of advice on the subject of consent from Simon McGrath.

Poor sending practices trigger a tidal wave of informational listings

The recent spate of informational listings from our researchers has created waves in the sending community. But perhaps more pertinently, it’s highlighted some pretty poor sending practices. Here’s further explanation, helpful hints and tools, and background to help calm the waters.

Top 5 tips from Email Software Providers to email senders

Email senders - take note: in this blog, the deliverability experts from Emarsys, Twilio, and Validity share their top 5 tips for you to achieve consistent email deliverability. You're welcome!